Qualitative Consultancy

Trained and mentored with some of the country’s foremost qualitative research practitioners, Lisa’s work incorporates the best thinking and methodologies available.

Her extensive experience in the arts and cultural sector means she understands the context of the findings and can provide astute recommendations, delivered from a marketing perspective.

Lisa’s work explores and reveals the subtle interplay of culture, attitudes, perceptions and motivations that shape the leisure choices of your existing and potential customers, and influence their experience of your work.

Her research work as an independent consultant and Associate Consultant to Audiences Yorkshire has enabled organisations to obtain valuable insights which have informed their decision making at every level of their organisational and strategy development.

Developing a close, collaborative relationship with the client is at the heart of her approach. The value of Lisa’s work therefore lies not only in her specialist skills, but in her desire to assist the client in clarifying their research objectives, marrying the best approach to those specific research needs and then providing rich, actionable insights that can contribute to the client’s strategic thinking.

Specialisms:

• Focus groups
• Depth interviews
• Observational research
• Creative Idea Generation
• Creative Problem Solving
• Qualitative evaluation

As an associate member of the Market Research Society and member of the Association of Qualitative Research, her work rigorously follows best practice guidelines.

Training:

• Qualitative research in action
  One day introductory course on qualitative research exploring the value of different types of insight and the methods employed to obtain them. For marketing managers of arts organisations looking to develop their insight base.
• Observational research
  One day course on the theory and practice of qualitative observational research for marketing and front of house staff in museum and gallery settings.

Projects include:

• Attitudes towards multicultural programming from culturally diverse audiences
• Gallery environment, exhibitions and interpretation
• Industry and audience perspectives on learning disabled theatre
• Effectiveness of membership services and member loyalty
• Evaluating brand perceptions of a variety of arts organisations
• Motivational triggers and barriers to attendance
• Venue programming and customer orientation
• Attitudinal typologies and cultural mapping

» Click here for more details of Lisa's qualitative research work

 

"Having worked in publishing, accountancy, law and the arts, I can honestly say that her final report was among the best qualitative research I have seen in any industry. I would recommend her to anyone who wants to work in partnership with a thought-provoking and customer-led researcher and strategist."

Ruth Doyle
Former Head of Communications, Leicester Haymarket Theatre

"Lisa’s energy, creativity and support were integral to the success of our audience development project. Her vision of observational research and empowering her clients has changed our approach to product development".

Belinda Scarlett
Access Officer, National Football Museum

"Lisa’s Creative Idea Generation workshop gave us time away from the office to focus on being creative and exploring new concepts for our work. The session was ideal for encouraging different departments to work as a team, and get fired up by sharing and developing new ideas together. We came away with bagfuls of new ideas to kick-start our action planning."

Marge Ainsley
Audience Development and Marketing Manager, Harris Museum & Art Gallery

"Lisa helped Fabric carry out a feasibility study into the creation of a number of ‘Live/Work’ units in Bradford. Using her expertise Lisa was able to draw out crucial information from a group of artists to whom live/work was a relatively new concept. This has had a significant impact on subsequent design and other decisions."

Gideon Seymour
Director, Fabric