Projects
Marketing:
Abacus Association North
Two year supportive evaluation of an African Caribbean Intergenerational Schools project in Kirklees, West Yorkshire, exploring the impact of the project on participating Elders and school children.
Barnsley Metropolitan Band
RALP funded initiative to develop a marketing and audience development strategy to launch a major new community music festival.
DIVA
(Development Initiatives for Voluntary Arts) – Consultant on the ‘Arts Advisors’ scheme working with amateur groups.
FABRIC (Forum for the Arts in Bradford)
Consultancy to develop strategic branded communications, improve member focus and mentor two Bradford College marketing students in devising and implementing relevant research to support the project.
Full Body And The Voice
Industry consultation exercise designed to identify key issues and developments in the thinking behind learning disabled theatre and integrated theatre practice and gauge peer perceptions of Full Body and The Voice.
Harrogate Theatre
Marketing Manager (maternity cover) 2003 – 2004
Lawrence Batley Theatre
Evaluation of the LBT/Hudawi Creative Partnership – a wide-reaching Black Audience Development Initiative based in Huddersfield.
Lawrence Batley Theatre
Commissioned by Audiences Yorkshire to strategically support the venue’s seasonal marketing planning.
Lawrence Batley Theatre
Interim Marketing Manager 2007
National Theatre on Tour
A4E project manager for audience development initiative aimed at first time young attenders to Warwick Arts Centre.
Script Yorkshire
Creation of a marketing and development strategy designed to increase membership and re-position Script Yorkshire following a rebranding exercise. Subsequent evaluation of the impact of the strategy one year later.
Unlimited Theatre
Commissioned by Audiences Yorkshire to produce a three year marketing strategy to support the company’s progression to middle scale touring.
Wakefield Theatre Royal and Opera House
Review, restructuring and recruitment to the marketing department. Production of a three year marketing strategy.
Yorkshire Youth and Music
Organisational development review, marketing audit and production of a three year marketing strategy for a region wide family music programme.
Brand Development:
Asian Theatre School
Brand consultancy as part of the ATS’s transition to a regional springboard for British Asian artists and national touring company.
Bradford Theatres, Arts and Festivals
Consultation with Bradford arts community on Bradford District’s brand identity.
FABRIC (Forum for the Arts in Bradford)
Brand development workshop as part of a strategic marketing consultancy.
Full Body and the Voice
Brand development and repositioning informed by internal brand facilitation and industry consultation.
Institution of Occupational Safety and Health
Major brand review for this large-scale international membership organisation (30,000 members internationally) informed by internal brand development workshops, CPS brand value workshops, industry consultation and member focus groups.
Leeds Grand Theatre
Research commissioned by Audiences Yorkshire into the theatre’s brand equity and designed to test the hypothesis that different ACORN types have distinct perceptions and needs. Report contained detailed brand recommendations.
Metier
Brand development workshop, development of a brand map and communications guidelines.
Northern Broadsides Theatre Company
Brand development following the appointment of an Associate Director and subsequent diversification of artistic outputs, Production of a corporate brochure.
RJC Dance Company
Rebrand and repositioning exercise informed by internal, stakeholder and audience consultation, commissioning of a new corporate identity and literature supported by branded communications guidelines.
Script Yorkshire
Rebrand and launch of Yorkshire Playwrights as Script Yorkshire supported by a new corporate identity and branded communications guidelines.
Wilson+Wilson Company
Brand development workshop, production of a brand map, commissioning of a new corporate identity and production of brand communications guidelines.
Qualitative Research:
Asian Theatre School
Focus groups with Asian and non-Asian participants and audiences exploring motivational triggers, barriers and experiences of ATS events.
Bradford Community Housing Trust
Research conducted in association with FABRIC to explore the viability and potential design features of purpose built ‘Live/Work’ units for creative practitioners.
Cooper Gallery, Barnsley
Exploration of attitudes to the gallery from non-visiting C2DE families to inform family friendly policy.
EUREKA!
Pilot observational study focusing on family behaviour within four gallery spaces in order to inform recommendations about potential refinements to the design, layout and specific activities within those spaces.
Ferens Art Gallery, Hull
Research commissioned by Audiences Yorkshire to explore the degree of visitor motivation from within different youth market segments and obtain constructive feedback on the gallery environment, exhibitions and interpretation.
Harrogate Borough Council
Borough wide consultation to inform the council’s local cultural strategy followed by subsequent testing of the draft strategy on community representatives.
Huddersfield Contemporary Music Festival
Focus groups and creative workshops exploring brand perceptions, motivations and the audience experience, as part of Arts Council England's THRIVE project.
Institution of Occupational Safety and Health
Focus groups and creative facilitation exploring IOSH brand equity, member orientation and member loyalty.
Institution of Occupational Safety and Health
A national programme of focus groups designed to evaluate the effectiveness of its membership services and produce a membership relationship management toolkit.
Lawrence Batley Theatre
Investigation of perceptions/barriers to the LBT/Hudawi Cultural Centre and their programmes of work from within the Kirklees African Caribbean community.
Leeds Grand Theatre
Research commissioned by Audiences Yorkshire exploring audience attitudes to the venue brand, programming, built environment and its perceived relationship with Opera North, from within specific ACORN groups.
Leicester Haymarket Theatre
Qualitative research exploring the mindset, drivers and behaviours of young people living in Leicester in order to gain an understanding of their communities and spheres of influence.
Leicester Haymarket Theatre
Exploration of attender and intender perceptions of venue brand equity, attitudes towards multi-cultural programming and exploration of potential communications channels with 1st and 2nd generation Asian audiences in Leicester.
Leicester Haymarket Theatre/Phoenix Arts and De Montfort Hall
Investigation of motivational triggers behind Asian arts attendance and attitudes to programming across the three venues.
Mind the Gap
Qualitative research around an integrated production of Of Mice and Men at the West Yorkshire Playhouse. The research was designed to identify motivational triggers, explore the effectiveness of the tour and venue publicity material, its impact on expectations and how this compared with the audience’s subsequent experience of the production.
Northern Ballet Theatre
A national programme of research commissioned by Audiences Yorkshire exploring brand awareness, motivational triggers and potential pricing issues.
Northern Broadsides Theatre Company
Exploration of attender attitudes to company developments and future programming aspirations.
Preston Museums Consortium
Funded by Renaissance in the Regions through the North West Hub, a qualitative research project testing family friendly new product initiatives at four museums – the National Football Museum, the Harris Museum & Art Gallery, the Museum of Lancashire and the Regimental Museum of the Queen’s Lancashire Regiment.
RJC Dance Company
Qualitative research into audience motivations to attend contemporary dance in general and a production of RJC Dance’s SOMA in particular, together with responses to that production and a subsequent exploration of brand image.
Royal Pump Room Museum, Harrogate
Focus groups and assisted questionnaires designed to inform the presentation and interpretation of temporary exhibitions.
Stockport Plaza
Commissioned by Continuum Consulting to conduct research into programming, customer orientation and heritage issues from within the local community.
Wakefield Museums and Arts
Exploration of motivational triggers and attitudes towards Wakefield Museums and Arts from the local retired population of over 55s.
