Credentials
Conference appearances and talks
Qualitative research methodologies and approaches
Capturing the emotional impact of the arts as a tool for audience development. With Anna Dunne, Audiences Yorkshire.
NETWORK Summit, Durham, January 2010
Seeing The Wood for the Trees
Professional development talk about personal branding aimed at artists, commissioned by FABRIC, Bradford.
University of Bradford, December 2009
Qualitative Methods of Enquiry into the Arts Consumption Experience
Arts and Humanities Council Research Workshop. University of Sheffield, November 2009
A Sort of Shiver Goes Through You – Capturing the emotional impact of the arts as a tool for audience development
with Dr. Daragh O’Reilly, University of Sheffield
Social Theatre, Politics and the Arts Conference (STP&A). University of London, November 2009
So You Think You Need a Focus Group
Introductory seminar on the principles of different qualitative research methods.
Arts Marketing Association Conference, Curve Leicester, July 2009
Publications
Baxter, L (2010) ‘Qualitative Research and the Arts: From Luxury to Necessity’ in O'Reilly, D and Kerrigan, F (ed.) Marketing the Arts: Challenging Convention. London: Routledge.
Guest Editor and Contributor - Feature Articles ‘Exploring Qualitative Research’ and ‘Are we doing ‘qual’ well enough?’ Journal of Arts Marketing (JAM) – Qualitative Research Issue 33, Jan 2009, Arts Marketing Association.
Download ‘Are We Doing Qual Well Enough’
Download ‘Exploring Qualitative Research’
‘What Can Qual offer programming?’ In Brief, Association of Qualitative Research (AQR), August 2008
‘A Resonating Brand – Making Your Brand Essential Rather Than Desirable’
Journal of Arts Marketing (JAM) – Branding Issue 28, Jan 2009, Arts Marketing Association.
Download ‘A Resonating Brand’
Education and Professional Development
AQR Excellence Programme – Mirror on the Moderator: the use of NLP on elicitation techniques – delivered by Tina Berry
MRS Training in Creative Idea Generation – delivered by Caroline Pakel-Dunlop and Gregg Fraley
Masterclass in Qualitative Observational Techniques
Training delivered by Philly Desai and Mike Imms
Mentored in Qualitative Research and CPS Techniques
With Caroline Pakel-Dunlop of 'To The Heart' consultancy
Master class in Analysis and Interpretation of Qualitative Data
Training delivered by Mike Imms and Gill Ereaut
BA (Honours) in Theatre Studies and Dramatic Arts
University of Warwick
Associate Member of the Market Research Society
AQR/QRCA Changing Times and Changing Values - seminar day on emergent research methodologies and thinking.
Brand Development
Training delivered by Avision through the Arts Marketing Association
Projective Techniques for Qualitative Research
Training delivered by Caroline Dunlop for Audiences Yorkshire
Focus Group Moderation
Training delivered by Caroline Dunlop for Audiences Yorkshire
Walking the Tightrope
Advanced TMA training in Arts Management
MA (Distinction) in European Cultural Policy and Arts Administration
Specialising in Arts Marketing. University of Warwick
