Brand Development
Whether your organisation is defining, refining or launching a brand, Lisa has the specific skills to help you:
- Research your brand image with your internal and external stakeholders
- Identify and address the gaps between how you are perceived and how you want to be perceived
- Evaluate and articulate the full dimensions of your brand
- Map out its future direction
- Make strategic and practical recommendations to deliver the brand experience
- Develop branded communications
- Produce a brand toolkit written in plain English
Not only that – but she will demystify the whole process and make you realise that it’s not rocket science.
Projects include:
- Brand review of a large-scale international membership organisation
- Rebrand and repositioning exercise for a regional dance company
- Production of branded communications for a national touring company
- Audience research into brand perceptions of a regional receiving theatre
- Internal brand development workshop for a learning disabled theatre company
Because there is no such thing as an ‘off the peg’ solution when it comes to brand development, Lisa will tailor the process to suit your specific needs and budgets.
» Click here for more details of Lisa's brand development work
"Working with Lisa over the past six years has totally revitalised our brand and enhanced our relationships with both venues and audiences. She is a very important element of this company. Her passion for theatre, energy and commitment make us feel that she has no other client but Northern Broadsides."
Sue Andrews
General Manager, Northern Broadsides Theatre Company
"Lisa has worked with me on a consultancy basis facilitating sessions about brand and identity for the district of Bradford and its arts community. Her work was exciting, engaging, direct and incisive and played a key role in the development of the district’s Strategic Arts Plan."
Sheena Wrigley
Head of Theatres, Arts & Festivals
City of Bradford Metropolitan District Council
"Lisa’s expertise and ability to engage with participants in a number of focus groups went a long way to ensuring that our brand echoes members’ values."
Gideon Seymour
Director, Fabric
